What is the Big Picture?
Where do I position myself in the industry of Design?
You define who you are by what you're not.
Helpful Magazines and Websites
- Boooooom - blog website - links to Illustrators
- Issuu - Editorial magazines online
- creativereview.co.uk/blog
- OhDeer
- Design Boom
- Computer Arts
- Wallpaper
- Eye
- Cabinet
- Tissue
- Baseline
- Varoom
- Magna
Arnolfini - Contemporary Gallery Bristol - must visit
What I need to do:
- Establish my web presence
- Get linked in
- Sign up on Behance
- Create a Tumblr Blog
- Get Pinterest
- Create a Facebook page for my work
SWOT Analysis
Strengths Weaknesses Opportunities Threats
This was an exercise we did using David Bowie, to practise using SWOT Analysis
Strengths
Voice
Style
Influential
Glam rock
Good musician
Flexible with style
Unique/individual
Iconic
International Success
|
Weaknesses
Outdated
Over booking
Poor marketing
Dated fan base
|
Opportunities
Glam rock
Has a star on Hollywood Walk of Fame
Film Industry
Music Industry
Books e.g. biography
Merchandise
Memorabilia
Record lables
|
Threats
Current culture – new talent
Piracy
Rival record labels
Aging – younger musicians
Losing publicity
|
Design = Intimately connected to change
Press = Change made public
Notes from lesson
Project Execution:
Double Diamond
Discover
Define
Develop
Deliver
The best outcomes are when client and designer have a good understanding of what each other need.
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